Traughber Design and Nomades Collection Team Up!

two tray display for Nomades Collection
Two Tray Display for Nomades Collection

We are very excited about a collaboration we just started with a jewelry company called Nomades Collection to build displays for their retail locations.  The five founders have a fascinating origin story and I recommend checking out their website here.  During our discussions during the build, a few design principles reinforced themselves and I thought I’d share them with you.  First, I’ll talk about the design then about the design process.

 

The Design

A contrast in colors

The sky was the limit when it came to wood color, but the more we talked about it, the more a darker color made sense because the jewelry on the display is silver in color.  The black walnut gives a nice contrast to the silver.  And as you know, that’s probably my favorite wood at the moment as you saw in the black walnut gun cabinets we’ve made (read out post:  Our First Commission of 2017! Black Walnut Gun Cabinet).

Minimal ornamentation

We went with some gentle round overs (quarter inch) on the vertical frame and spinning base with a little more ornamentation on the fixed base at the bottom.  On the fixed base we went with a 3/8 inch round over and 1/16 inch shoulder since the base is farther away from the jewelry and wouldn’t detract from it.  The routing adds a little pizzaz, but doesn’t draw the eye too much.

Low center of gravity

These displays will be sitting on countertops and need to be rock solid as the displays are spun.  Given that, we went from thinner at the top to thicker at the bottom to keep all the weight low to stabilize the display.  For example, the vertical frames are only 1/2 inch, then we thickened to 3/4 inch on the spinning base, then a full inch thick at the bottom.

 

The Design Process

Listen

This is probably the most important step.  In this case, the client was way ahead of the game and had a digital drawing of what they were looking for.  That was a great starting point, and this is where you can add value:  by explaining which features are driving the cost so they can make informed decisions about which way to go.  Some things look great on paper, but can’t be manufactured easily, if it all; however, there are almost always alternatives.

Some other questions you need to ask are:

What is your product all about?  Is it a premium product, bargain item, something else?  This will drive the quality of the materials and how many features you include in the piece.  What does the piece need to do?  How would you like it to look?

Crowdsource It

The thing that kept me up at night on this particular project was the mechanism that allowed the display to spin.  It needed to spin freely and also last for years.  We were initially thinking of having the spinning frame turn on a dowel.  That would require waxing or oiling the dowel, but given that the displays will be all over the country, requiring regular maintenance was not a good plan.  This is where the crowd came in handy.  I pulsed a couple of my fellow woodworkers (read more about plugging into artisans in the post Entrepreneurship and Woodworking Require a Community) and they both suggested a lazy susan mechanism.  Speaking of which…

Experiment

We tried a small two inch square lazy susan bearing set, which just didn’t give enough stability and went with a large 9″ round bearing set from Triangle Manufacturing on the frozen tundra of Oshkosh, Wisconsin.  The wider stance of 9″ versus 4″ made a big difference and minimized wobble.  Remember when we wrote about failing fast and failing cheap (click here to read How to Fail Fast and Fail Cheap in Woodworking, Entrepreneurship, and Life)?  The bearings weren’t terribly expensive and it was worth it to burn through a couple and find the right one.

We’re in the process of iterating on a four sided model now that will also have display space for bracelets and bangles, so I’m sure we’ll have more to follow!  Stay tuned…

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