Interview with Entrepreneur and Baker, Haleigh Heard, Owner of S’Cute Petite Bakery

This is our interview with our fourth entrepreneur in our interview series, Haleigh Heard, owner of S’Cute Petite bakery.

Haleigh Heard, Owner of S'Cute Petite
Haleigh Heard, Owner of S’Cute Petite

Tell us a little bit about your company.

I am a home bakery which specializes in cupcakes.

What else do you make?

(laughing) Cupcakes.

You make other things besides cupcakes.

I don’t.

You made a cake.

I made a cake for a birthday party.

You made a cake for us, too.

Yes, I did.  I don’t normally do cakes.

What is your biggest seller?

My biggest seller is my chocolate chip cupcake with butter cream or cream cheese frosting.

Is that the triple chocolate one or is that a different one?

It’s a new one.  I’ve improved on it.  It’s pretty good, you should try it sometime.

I should.  Valentines Day is coming up.  Can I place an order?

Sure.  If you buy twelve, you get one free.

I’ll buy twelve then.  Can you make twelve for us?  

Sure, no problem.

How did you get started in baking?

I think I found my passion for baking about 4 years ago.  Every Saturday afternoon I would go on Pinterest and I’d find something to bake.  I’d bake it and bring it to Sunday School.  I’d give it to the people in Sunday school class and say “try this.”

That was probably a ready audience.

I’d say “Did you like it?  Did you not like it?  What can improve?  Is it good?”

Instant feedback.

It was.

Tell us a little bit about your creative process.

My creative process is pretty much I go on Pinterest a lot.  I look at things.  That’s how I got my chocolate chip cupcake.  I forgot a couple ingredients in the recipe, and I decided to throw a handful of chocolate chips in it.  It was probably the best chocolate chip cupcake and everyone was talking about it.

What are some of your entrepreneur lessons learned so far?

I’d have to say, you can never ask too many questions.  I’ve asked my Dad a million questions like how should I sell my cupcakes?  How to price them?  My delivery system?  How I should deliver?  And then I think, just have fun with your business.  You started it for a reason.  It’s not a chore you have to do.  I think that’s what I thought in the beginning was I had to have the perfect cupcake when I deliver it. It has to be perfect, and when it’s not I had a meltdown. I threw the cupcake away and I started again.  That’s just the way my mindset was, that it had to be perfect.  Now I’m having fun with my business.  I’m getting more opportunities to promote myself.

Just have fun.

Or else, why do it?

Why do it?  You have fun, right?

Absolutely.  My time in the wood shop is a lot of fun.

Really, have you ever stabbed a finger?  Did you ever miss?

I stabbed myself with the jigsaw the other day.  It wasn’t too bad.  I rinsed it off, slapped a bandaid on it and kept going.

Shake it off, right?

What advice do you have for beginning entrepreneurs?

Have fun.  You started your business for a reason.  Don’t make it a chore.

Anything else you’d like to share with our readers?

I am planning on doing coupons and gift certificates, for things like Valentines Day, Mothers Day, and Fathers Day.

That will be a big seller, I think.  Try it.  If it doesn’t work, move on to something else.  Where can we learn more about your company?

You can can go on Facebook and type in “S’Cute Petite” (click here to go to Haleigh’s business Facebook page).  I’m trying to figure out more options.

Are you going to have a website besides Facebook or is Facebook going to be the primary?

Facebook is going to be the primary because you can go straight to Facebook Messenger and let me know what you’d like.

Thank you for your time, Haleigh.  We love the cupcakes.  Readers, go to Haleigh’s FB page and order some!

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For our other posts in the entrepreneur interview series:

Amazon best selling author Lawrence Colby, write of The Devil Dragon Pilot:  Part 1 and Part 2

Amazing photographer Richard Weldon Davis.

Successful entrepreneur and owner of Custom Display Cases, Mo Johnson: Part 1, Part 2, Part 3, and Part 4.

Stay tuned for our next interview in the entrepreneur series!

 

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