This is the 10th installment in the series of our entrepreneur interviews (see links at the bottom for our other interviews). In this interview, we talked with successful inventor Deane Elliott who has already sold one business and was recently awarded another patent.
Thanks for your time and congratulations on getting your fifth patent. As we were talking about earlier, that’s quite an achievement. Not too many people get a patent in the first place. Tell us a little bit about your fifth patent.
So my fifth patent is hunting related. It’s called GutCheck and it’s an indicator for application to an arrow. Basically, to allow the hunter to determine if the arrow has been exposed to acid. More specifically, if the arrow has gone through the stomach portion of the deer.
How did you come up with that idea? That sounds pretty novel.
I was hunting with a friend of mine named Jeff. He had a super steep shot at a deer, maybe 8 yards away. He shot it and he thought that thing’s dead. The way that it ran around him he had no indication that it was not a fatal shot, but it ran quite a ways out of his sight. So we tracked and we were having a hard time finding a blood trail. Eventually we did find the deer and its stomach had been cut open by the broadhead. I thought there has got to be a way to tell if an arrow has passed through the stomach or through the entrails of a deer. Basically that got me thinking along the litmus paper lines…but chemistry is not my strong suit, so I went to a friend of mine who is a patent attorney whose brother is a PhD chemist. I proposed the concept to him. He identified the materials and found a way that we could prove the concept and make it work.
You’ve obviously been very successful in being awarded patents. What is the secret to getting a patent through the system?
I think the primary thing is having a search done. That’s what I do for a living. That’s been my main career for the past 30 years. A lot of people don’t know where to start, but I think the process starts with having a search done and having it done professionally. A lot of people go onto Google patents, or other sites and feel like they’ve done a comprehensive search. A searcher that does it for a living has a different way of doing a patent search. So having the search done professionally is really the foundation of getting a good patent, because then the patent attorney has what we call a prior art, the known prior that he has to weave around in order to craft the application so that he can file a good application.
How did you get started being an inventor? Would you call yourself an inventor?
(laughing) I think so. You know, the word entrepreneur is an interesting word. I think at some point when one crosses over from being an inventor to making money then they can legitimately call themselves an entrepreneur. I’m definitely an inventor. I’ve been reluctant to call myself an entrepreneur, but then my wife reminds me that I had a patent search business for a number of years that I was able to grow and sold it successfully so I think I can say I’m also an entrepreneur.
You’re definitely a successful entrepreneur if you were able to sell a business that was a going concern.
Right. Absolutely. Inventing with me starts like a lot of other people by identifying a need. My first two inventions were in the golf industry. I invented a system for confirming ball position relative to the golfer. That was a problem I struggled with and still struggle with today. I came up with the idea of painting lines in front of the golfer on the ground with lasers and then placing the ball at the intersection of the lines. The hunting ideas have been sort of the same thing. More or less have to do with identifying the problem then coming up with a fix.
Have you come up with an idea to make golfers hit the ball straight yet?
(both laughing) No.
Tell us a little about your creative process. You talked about how you invent to satisfy a need.
So the process is that I identify a need that affects me personally and then I start thinking how can I solve this need or make a better way of doing something. I start sketching. Often times I’ll go right away and put something on paper so I don’t forget. But sometimes I forget and then I come back to it. Being in the industry I have a search done. Usually I do some searching myself just to make sure there’s not some patent out there that someone is going to find in 10 or 15 minutes. So I do a cursory check, and then if I don’t find anything I’ll send it to one of my researchers to have a search done.
What are some of the habits that have helped you be successful?
That’s a good question. With regard to patenting, or in general?
Just in general. Tactics in your day, your week, or your month?
Prioritizing is important. I wear so many hats with regard to my current position. And then trying to fit in so many of the other aspects of inventing and being a husband and all those things. Identifying those things that are most important and allowing some of the things to wait to another time when I can dedicate some time to it.
What are your entrepreneur lessons learned so far? Either from when you had a business before or in doing the patents?
One thing I notice is that people tend to glamorize the term a lot.
For sure. Maybe it’s what they call survivor’s bias. You tend to only hear about the winners and not the losers.
I think it’s harder to own a business, for instance, than some people might understand. It takes discipline. A lot of people that I encounter tell me they could never work from home, because of the distractions and the discipline it takes. I can focus more and get a lot more done. Discipline is definitely an important part of success, I think. And then, being reasonable in expectations, and emotionally separating yourself from a particular idea. When I got the first golf patent I thought that the industry would knock on my door. They would come to me. They would want to license or buy the patents. That didn’t happen. They were obtained in 2008 right before the crash.
How long are the patents good for?
Give or take 20 years. You can keep renewing them by paying maintenance fees. I’m still keeping them alive. I’m not sure I’ll pursue them. It’s interesting to know you hold a piece of patent history.
What advice do you have for beginning entrepreneurs?
I would say be realistic in your expectations. It’s one thing to get a patent. It’s another thing to go into production, sourcing, and actually setting up a business around the patent. I wouldn’t suggest building a business based upon one invention or one device. Be well rounded and continue to create a portfolio of things. If that’s your niche. If it deals with a particular product.
So the patent is just the beginning, not the end.
It’s not the end. My preference would be to license. That’s always been my desire: to create a product, have someone see it and then be interested enough to offer a licensing deal. You don’t have to deal with manufacturing at that point, sourcing, getting it out on shelves or any of that. I’m told that many inventors make the mistake of over asking when it comes to licensing, basically wanting the potential licensee to put way too much out way to early without proving that there is a market. At least in my case, I haven’t really gotten down to negotiating a license yet. I am talking to some people with regard to GutCheck.
Speaking of which, what’s the next step for GutCheck?
So, I’m currently speaking with custom ink manufacturers. The material that changes color upon exposure to the acid is a body of materials that’s commercially available. It’s just a powdered dye that has to be mixed in a way so that the viscosity, dry time, cure time, all that is usable in different printers. If we go with an inkjet printer I need to make sure the ink is compatible with that particular print head. I would prefer to identify a source that would print it on the label or media and do the whole thing. I could pay them per label or per run, as opposed to setting up an actual print shop and printing these things myself.
Anything else you’d like to share with our readers?
I think on the whole I would say that inventing and entrepreneurship should be fun. It’s a journey. If you can’t enjoy the entire process, it may not be for you. So find a way to enjoy the process, and understand that it will have challenge all along the way. And try and enjoy the ride.
Where can we learn more about GutCheck and your other ideas?
Probably e-mailing me would be best. It’s email@example.com.
Alright, that was fantastic. Thanks.
That was fun. It will be interesting to see what it looks like in print.
Click these links to see our other posts in the entrepreneur interview series:
Amazon best selling author Lawrence Colby, writer of The Devil Dragon Pilot:
Amazing photographer Richard Weldon Davis: Interview with Entrepreneur and Photographer Richard Weldon Davis
Successful entrepreneur and owner of Custom Display Cases, Mo Johnson:
Incredible baker and entrepreneur, Haleigh Heard: Interview with Entrepreneur and Baker, Haleigh Heard, Owner of S’Cute Petite Bakery
Writer, blogger, and photographer Lisa Traughber: How To Cut Your Work Hours 40% to Focus on Making: Interview with Writer and Award Winning Photographer Lisa Traughber
Stay tuned for our next interview in the entrepreneur series!